The Endocannabinoid System (ECS): In this module, we dive into what the ECS is, how it was discovered, and the role it plays when consuming cannabis and CBD.
We educate you so you can teach others…..
Much of the focus of CBD start-up brands has been on retail. This has led to its popularity and explosion in the headlines however one of the biggest challenges in the CBD industry is the lack of education. With so many different products and options for the consumer, the market has become confusing and can be overwhelming. From CBD oils, CBD gummies, CBD topicals, CBD capsules, CBD soft gels, etc.
Recent surveys have shown that education remains the biggest obstacle in the industry. A simple conversation with consumers reveals that most do not know what CBD is. They are unaware of how much they are to take or the benefits it brings. Consumers are unaware of the very basics of CBD. This makes CBD education more important.
“What you know matters to your prospective and active customers”.
What is CBD: is a basic overview of CBD and its medicinal benefits. In this module, you will learn why CBD is beneficial, CBD in hemp and the main ailments that CBD has been scientifically proven to aid.
CBD Full Spectrum vs Isolate: In this module, you will learn about the differences between CBD full spectrum products and CBD isolate and how to explain the difference to customers.
Routes of Administration: module breaks down the methods for consuming CBD and provides an understanding of bio-availability in order to recommend what method might be best for a customer’s needs.
Know Your Product- Active Ingredients: This module will take you through the active ingredients found in the cannabis (hemp) plant. There are 3 major groups: Cannabinoids, Terpenes, and Flavonoids.